Style Domaine

Ferragamo: Customize Your Own Pair

The ultimate DIY project: Custom-made Salvatore Ferragamo shoes.

To celebrate the 35th birthday of the Vara shoe, Ferragamo has launched L’Icona; a site that pays homage to the Vara shoe through twenty-one “It” girls photographed in their personal creations of the shoe and styled with their own wardrobe. These “It” girls include Olivia Palermo, Miroslava Duma, Lily Aldridge, and Camilla Belle in the current release with several more to come within the twenty-one days of the launch. The photography, settings and styling all combine for exquisite images. But the most exciting part of this launch? The opportunity to create your own bespoke Ferragamos!

You choose to customize the Vara or Varina {ballet version created in 2007} shoes. First decide on the style, then choose the leather color, bow, heel {if choosing the Vara}, hardware color, and finally finish this incredible DIY with the addition of your initials, which are engraved discreetly on the metal of the sole of the shoe.

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